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              Total Retail Sales of Consumer Goods in November 2021
              National Bureau of Statistics of China2021-12-16 11:00




              In November, the total retail sales of social consumer goods reached 4,104.3 billion yuan, a year-on-year increase of 3.9 percent; the growth rate was 9.0 percent higher than that in November 2019, and the average growth rate in the two years was 4.4 percent. Among them, the retail sales of consumer goods other than automobiles reached 3,726.6 billion yuan, an increase of 5.4 percent. Excluding price factors, the total retail sales of social consumer goods in November actually increased by 0.5 percent year-on-year. On a month on month basis, the total retail sales of social consumer goods increased by 0.22 percent in November.

                                                                                  

              From January to November, the total retail sales of social consumer goods reached 39,955.4 billion yuan, a year-on-year increase of 13.7 percent, an increase of 8.2 percent over January to November 2019. Among them, the retail sales of consumer goods other than automobiles reached 36,033.9 billion yuan, an increase of 14.0 percent.

               

                                                                                               

              According to the location of business units, in November, the retail sales of urban consumer goods reached 3,533.7 billion yuan, a year-on-year increase of 3.7 percent; the retail sales of rural consumer goods reached 570.6 billion yuan, an increase of 4.8 percent. From January to November, the retail sales of urban consumer goods reached 34,631.6 billion yuan, a year-on-year increase of 13.8 percent; and the retail sales of rural consumer goods reached 5,323.9 billion yuan, an increase of 13.3 percent.

               

              By consumption type, in November, the retail sales of goods reached 3,620 billion yuan, an increase of 4.8 percent year-on-year; catering revenue was 484.3 billion yuan, a year-on-year decrease of 2.7 percent. From January to November, the retail sales of commodities reached 35,750.1 billion yuan, a year-on-year increase of 12.8 percent; and catering revenue was 4,205.4 billion yuan, an increase of 21.6 percent.

               

               

              From January to November, the national online retail sales reached 11,874.9 billion yuan, a year-on-year increase of 15.4 percent. Among them, the online retail sales of physical goods reached 9,805.6 billion yuan, an increase of 13.2 percent, accounting for 24.5 percent of the total retail sales of social consumer goods; Among the online retail sales of physical goods, food, clothing and consumer goods increased by 18.8, 11.1 and 13.1 percent respectively.

               

              Total Retail Sales of Consumer Goods in November 2021

               

               

               

               

              tem

              November

              Jan-Nov

              Absolute Value

              (100 million yuan)

              Y/Y

              (%)

              Absolute Value

              (100 million yuan)

              Y/Y

              (%)

               

               

               

               

               

              Total Retail Sales of Consumer Goods

              41043

              3.9

              399554

              13.7

               Of Which: Retail Sales of the Enterprises (units) excluding automobiles

              37266

              5.4

              360339

              14.0

              Of Which: Retail Sales of the Enterprises (units) above Designated Size

              16031

              4.2

              147516

              14.9

                 Of Which: Online Retail Sales of Physical Goods

              - 

              - 

              98056

              13.2

              Grouped by Different Areas

               

               

               

               

               City

              35337

              3.7

              346316

              13.8

               At and Below County Level

              5706

              4.8

              53239

              13.3

              Grouped by Consumption Patterns

               

               

               

               

               Catering Services

              4843

              -2.7

              42054

              21.6

                Of which: Income of Catering Services of the Enterprises (units) above Designated Size

              880

              -0.3

              9413

              26.7

               Retail Sales of Goods

              36200

              4.8

              357501

              12.8

                Of which: Income of Retail Sales of Goods of the Enterprises (units) above Designated Size

              15151

              4.5

              138103

              14.2

                 Of which: Grain, Oil, Foodstuff

              1552

              14.8

              15098

              10.7

              Beverages,

              261

              15.5

              2564

              21.2

              Tobacco and Liquor

              432

              13.3

              4262

              23.3

                    Garments, Footwear, Hats, Knitwear

              1484

              -0.5

              12363

              14.9

                    Cosmetics

              571

              8.2

              3678

              15.3

                    Gold, Silver and Jewelry

              270

              5.7

              2756

              34.1

                    Commodities

              782

              8.6

              6647

              13.9

                    Household Appliances and AV Equipment

              1105

              6.6

              8418

              12.2

                    Traditional Chinese and Western Medicines

              545

              9.3

              5220

              9.9

                    Cultural and Office Appliances

              496

              18.1

              3707

              20.2

                    Furniture

              167

              6.1

              1494

              16.9

                    Communication Appliances

              825

              0.3

              5793

              16.3

                    Petroleum and Related Products

              1940

              25.9

              18843

              21.7

                    Automobile

              3777

              -9.0

              39215

              9.7

                    Building and Decoration Materials

              200

              14.1

              1753

              22.2

               

               

               

               

               

              Notes: 1. The growth rate in this table are all nominal growth rate without deducting the price factor. 

                   2. For parts of data, the total is not equal to the total of sub-items due to round-off.

                             

              Annotations:

               

              1. Explanatory Notes

               

              Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.

               

              Online Retail Sales: refers to the sales of goods and services got through public online trading platform (including self-built websites and third-party platform). Goods and services include physical goods and non-physical goods (such as virtual product, services). 

               

              The total retail sales of consumer goods include online retail sales of physical goods, excludes online retail sales of non-physical goods.

               

              2. Statistical Coverage

               

              The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.

               

              As the scope of wholesale and retail enterprises, accommodation and catering enterprises (units) above the designated size changes every year, the same period used to calculate the growth rate of retail sales per unit of consumer goods above the designated size is consistent with the statistical range of enterprises (units) in this period, and there is a caliber difference from the data released last year in order to ensure that the current year's data are comparable with the previous years. The main reasons are as follows: some enterprises (units) reach the designated size and are included in the scope of the investigation every year, at the same time, some enterprises (units) withdraw from the scope of the investigation because their scale is smaller than the designated size, and there are also the effects of newly opened enterprises, bankruptcy, note (revocation) enterprises (units).

               

              3. Survey Methods

               

              All enterprises (units) above designated size is surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.

               

              4. Month-on-Month Figure Revision

               

              According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods since November 2020 was revised. The revised figures and figures are as follows:

                

              The Month-on-Month Growth Rate

              of Total Retail Sales of Consumer Goods

               

              Months

              Growth Rate (%)

               

               

              2020-November

              1.23

              December

              0.74

              2021-January

              -0.20

              February

              0.79

              March

              0.69

              April

              0.01

              May

              0.66

              June

              0.41

              July

              -0.25

              August

              0.33

              September

              0.29

              October

              0.40

              November

              0.22

               

               

               

              5. Description of Average Growth Rate in Two Years

               

              The two-year average growth rate refers to the growth rate calculated by geometric average method based on the corresponding number of the same period in 2019.

               

              Annex
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